How Transparency Through Technology Is Revolutionizing Association Expo Sales

Discover how SB’s commitment to transparency through technology is providing real-time insights and demystifying the expo sales process for associations.

Branded graphic that says SB Core Value: Transparency Through Technology

One of our core values at SB Expos & Events is “transparency through technology,” and we get a lot of questions about what that means.

So let’s talk about transparency for a moment — specifically, how it’s reshaping the way we approach expo sales.

For associations, expo sales are often shrouded in mystery. It’s possible you’ve found yourself setting budgets, crossing your fingers, and hoping for the best — not sure if your sales tactics are truly working in the moment.

But what if we told you there’s a better way?

Our certified expo sales team is all about demystifying the sales process for associations. We provide real-time reporting on expo sales pipelines at your fingertips, for whenever you need them.

How do we do it? Through the magic of technology!

We’ve customized Salesforce to track all of our sales activities, providing tailored sales pipelines and reports that give our clients the instant insights they need. Our customized dashboards provide insight into our sales activities.

No more guesswork. No more crossed fingers. Just pure transparency through technology — the SB way.

Salesforce image
An example of one of SB’s Salesforce dashboards that tracks crucial data for our association tradeshow clients.

Ready to bring transparency to your expo sales? Contact us to discuss how the SB team can provide real-time insights, simplify your sales process, and streamline event revenue for your association — with technology that works for you!

We 💚 Associations | SB Expos & Events

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