SB Expos & Events

Strategy & Expertise

Conferences, trade shows, and other meetings are often an association’s most significant revenue stream. But, how they are planned and executed versus just a few years ago has fundamentally changed. SB Expos & Events, leveraging Cadmium event technology, excels at working with our association clients to not only navigate this new world of in-person, hybrid, and virtual events but thrive in it.

SB Delivers Comprehensive Trade Show Sales and Convention Management Services for Associations

  • Tradeshow sales 
  • Exhibits management/Sponsorship Fulfillment
  • Registration/Onsite Badging
  • Lead retrieval
  • Meeting planning
  • Speaker management 
  • Site selection/sourcing
  • Cadmium consulting and implementation

“What makes SB Expos & Events unique is their expert strategic advice to help plan & sell our Annual Scientific Meeting. Yes, they provide excellent sales and management of our exhibit hall and sponsorship, but, more importantly, they are always thinking of innovative ways to monetize the meeting. For 2022, they added a livestream symposia for the virtual attendee audience. It cost AVA nothing, but we added revenue and, most importantly, a very happy sponsor.”

Tonya Hutchinson, CAE, Chief Operating Officer, Association for Vascular Access

our approach

SB Approaches Each Client Engagement with Two Goals


Increase association event non-dues revenue

We work with you to identify strategies that establish or expand exhibit and sponsorship sales and streamline registration.


Reduce operating expenses

We leverage our years of experience and industry leadership to help you keep costs down by optimizing the approach to your event management.

Technology is Our Edge

Cadmium Event Technology LogoSB Expos & Events is a technology-driven company. As a Cadmium managed services partner, we can deftly employ their suite of event technology offerings to maximize your association’s event potential. From planning to the onsite experience, SB provides strategy, implementation, and consulting services to help you best utilize Cadmium event technology.

Cadmium Event Technology Support:
  • Cadmium Scorecard
  • Cadmium Education Harvester
  • Cadmium Exhibitor Harvester
  • Cadmium EdgeReg
  • Cadmium eventScribe
  • Cadmium Mobile App
  • Cadmium Survey Magnet
  • Cadmium Virtual Events

In addition to Cadmium, we use other best-in-class technology platforms to deliver efficiencies, transparency, customer service, and results.

Strong project management, technological expertise, and a well-defined transparent scope of services set the foundation for flawless event execution.

SB Expos & Events

Experience by the Numbers

When you hire SB, you hire more than planners—you hire event experts. Not only does our team have many years of experience, but we also have the credentials to back up our expertise!

SB Expos & Events

SB Event Management Values

Member Empathy

We understand that our work funds important association programs that support member needs.

Expertise and Certification

We value and respect our diverse employees, encourage their professional development and reward their performance. Our approach translates into a talented and certified workforce that provides excellence in sales, operations, and customer service.

Transparency Through Technology

We guarantee that our approach is completely transparent to clients, attendees, speakers and exhibitors/sponsors. Using Cadmium’s technology makes it easy for clients to access reports in real time.


We work together with our clients as ONE team to produce a successful convention & tradeshow.

Innovative Revenue

We create unique sponsorships and modern exhibit halls that maximize revenue for our clients while providing significant marketing value for the exhibitors/sponsors.

Let Us Help You Thrive!

Take a deeper look at our services, check out our association experience, and connect with Colleen Campbell to partner with SB and help your next event realize stellar business!

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