Partner With SB for Access to 30+ Event Pros with a Variety of Backgrounds and Expertise

Jennifer Kerhin, MBA, CMP, CEM, CEO
She has more than 25 years of experience working with association conventions and tradeshows. Before she founded SB Expos & Events in 2009, Kerhin was an in-house association executive. She has a certification in exhibition management (CEM), certification in meeting planning, (CMP), an MBA from the Johns Hopkins University, and substantial executive-level association experience.
Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE, PCMA, and MPI. She is often a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference. As a member of the CEM faculty, she teaches courses on floorplan development, expo sales and operations, and strategic development.
Kerhin founded SB to support the mission of associations by creating non-dues revenue through event management.
Administration

Brooke Zerrlaut
Internal Projects and HR Manager

Carey Clingan
Executive Assistant

Colleen Campbell, CMP, DES
Director, Business Development

Nicole Guy, CMP
Project Manager
Expo Sales

Lauren Moore
Director of Sales

Andrea Schermerhorn, CEM, DES
Senior Sales Manager

Deanne Rockola Altman
Senior Sales Manager

Michelle Wescott, HMCC
Sales Manager

Maureen Hennessey
Sales Manager

Kirstin Sciartelli
Senior Sales Coordinator

Danielle Frisby
Sales Coordinator
Registration

Corey Siembieda
Senior Registration Manager

Joe Collins
Registration Manager

Ashley Grabowski
Registration Manager
Meetings/Speaker Management

Gabriella Korba, CMP
Director, Meetings & Programs

Katie Muniz
Meetings Manager

Jill Alvarez
Speaker Manager

Kristen Cochrane
Meetings Manager

Aanya Mohiuddin
Meetings Coordinator



Expo Operations

Katie Owings, CEM, DES
Director of Operations

Dana Rugemer, CEM
Senior Operations Manager

Robin Estey
Senior Operations Manager

Kathy Hoshko, PMP, CEM, DES
Operations Manager

Megan Postlethwait
Operations Manager

Jocelyn Moon
Operations Manager

Jaclyn Wylie, MTA
Operations Manager

Holliann Burnett
Operations Coordinator
Cadmium Consulting/Virtual Event Production

Lacey Kishter, DES
Technology Platform Manager

Chiara Fortunato
Cadmium Implementation Manager

