30+ Event Pros
Partner With SB for Access to 30+ Event Pros with a Variety of Backgrounds and Expertise
Jennifer Kerhin, MBA, CMP, CEM, CEO
She has more than 25 years of experience working with association conventions and tradeshows. Before she founded SB Expos & Events in 2009, Kerhin was an in-house association executive. She has a certification in exhibition management (CEM), certification in meeting planning, (CMP), an MBA from the Johns Hopkins University, and substantial executive-level association experience.
Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE, PCMA, and MPI. She is often a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference. As a member of the CEM faculty, she teaches courses on floorplan development, expo sales and operations, and strategic development.
Kerhin founded SB to support the mission of associations by creating non-dues revenue through event management.
Administration
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Brooke Zerrlaut
Internal Projects and HR Manager
Location: Arnold, MDYears at SB Expos & Events: 3Brooke Zerrlaut is an
Carey Clingan
Executive Assistant
Location: White Marsh, MDYears at SB Expos & Events: 4Carey Clingan, a
Colleen Campbell, CMP, DES
Director of Business Development
Location: Baltimore, MDYears at SB Expos & Events: 2Colleen Campbell is a
Nicole Guy, CMP
Project Manager
Location: The Woodlands, TexasNicole Guy is a seasoned Project Manager at SB
Expo Sales
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Lauren Moore
Director Of Expo Sales
Location: Lexington, KY
Lauren Moore has been a key player at SB Expos
Andrea Schermerhorn, CEM, DES
Senior Expo Sales Manager
Location: High Point, NCYears at SB Expos & Events: 7Andrea Schermerhorn is
Deanne Rockola Altman
Senior Expo Sales Manager
Location: Towson, MDYears at SB Expos & Events: 11Deanne Rockola Altman is
Michelle Wescott, HMCC
Expo Sales Manager
Location: Canadensis, PAYears at SB Expos & Events: 3In her role as
Maureen Hennessey
Expo Sales Manager
Location: Yardley, PAYears at SB Expos & Events: 1Maureen Hennessey is a
Kirstin Sciartelli
Senior Expo Sales Coordinator
Location: Charleston, SCYears at SB Expos & Events: 1.5Kirstin Sciartelli brings her
Calley Goulet
Expo Sales Coordinator
Location: Charleston, SCCalley Goulet brings a fresh perspective and enthusiasm to SB
Registration
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Corey Siembieda
Senior Registration Manager
Location: Davidsonville, MarylandYears at SB Expos & Events: 2Corey Siembieda is a
Joe Collins
Registration Manager
Location: Springfield, PAYears at SB Expos & Events: 1Joe Collins is an
Ashley Grabowski
Registration Manager
Location: Baltimore, MDYears at SB Expos & Events: 2Ashley Grabowski is a
Meetings & Program Management
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Katie Muniz
Meetings Manager
Location: West Palm Beach, FLYears at SB Expos & Events: 1Katie Muniz
Kristen Cochrane
Meetings Manager
Location: Orlando, FLYears at SB Expos & Events: 1Bringing a wealth of
Aanya Mohiuddin
Meetings Coordinator
Location: Arlington, VAYears at SB Expos & Events: 1In her role as
Expo Operations
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Katie Owings, CEM, DES
Director of Expo Operations
Location: Raleigh, NCYears at SB Expos & Events: 7Katie Owings is the
Dana Rugemer, CEM
Senior Expo Operations Manager
Location: Baltimore, MDYears at SB Expos & Events: 4As the Senior Operations
Robin Estey, CEM
Senior Expo Operations Manager
Location: Yardley, PARobin Estey has been a valuable member of the SB
Kathy Hoshko, PMP, CEM, DES
Expo Operations Manager
Location: Clarksville, MDYears at SB Expos & Events: 1Kathy Hoshko is a
Jaclyn Wylie, MTA
Expo Operations Manager
Location: Cookeville, TNIn her role as Expo Operations Manager, Jaclyn Wylie is
Jocelyn Moon
Expo Operations Manager
Location: Greensboro, NCYears at SB Expos & Events: 1In her role as
Cheree Buckson
Expo Operations Manager
Location: Grovetown, GA
Cheree Buckson is a dedicated Expo Operations Manager with a
Holliann Burnett
Senior Expo Operations Coordinator
Location: Oklahoma City, OklahomaYears at SB Expos & Events: 1In her role
Cadmium Consulting/Virtual Event Production
All Members
CEO
Admin
Expos Sales
Registration
Meetings/Speaker Management
Expo Operations
Event Tech
Lacey Kishter, DES
Senior Technology Manager
Location: Baltimore, MDYears at SB Expos & Events: 5In her role as Event Technology Manager, Lacey's enthusiasm for her work is evident in her passion for transforming ordinary meetings into extraordinary experiences. Her favorite aspect of the job lies in utilizing event technology to foster collaboration and introduce innovative ideas, taking meetings from good to excellent. Lacey's commitment to excellence has been acknowledged with the honor of being named in the International Association of Exhibitions and Events (IAEE) Top 20 under 30.Cadmium Expertise:Lacey is a tech professional with a knack for utilizing HTML to elevate communication, website pages, and mobile apps. Her expertise in incorporating technology not only streamlines processes but also expands design and user capabilities.Beyond the Office:When she's not immersed in the world of events, Lacey is an active volunteer for non-profit organizations, dedicating her time to hosting Asian-culture and pop-culture events across the East Coast. She also enjoys spending quality time with her family and her feline companion. A connoisseur of hot beverages, Lacey finds solace in a well-brewed cup of coffee or a good-quality tea.
Chiara Fortunato
Lead Retrieval and Technology Manager
Location: Forest Hill, MD
Years at SB Expos & Events: 1
Chiara Fortunato is our Event Technology Manager at SB Expos & Events, based in Forest Hill, MD. With a keen eye for detail and a love for the on-site magic of events, Chiara thrives on turning virtual connections into tangible relationships. Her role extends beyond the digital realm, and she revels in the opportunity to meet clients face-to-face, bridging the gap between the virtual and physical event space.
Cadmium Expertise:
An expert in the craft, Chiara has a cool trick up her sleeve—unlocking the potential of multi-select tools in Cadmium pages. Whether it's refining email distribution lists for submissions, presentations, or exhibitor add-ons, Chiara's innovative approach ensures a tailored and efficient communication strategy. Just ask her how, and watch your event communications transform.
Beyond the Office:
Outside the world of tech, Chiara can be found enjoying the art of culinary creation, sharing delightful moments with her husband, Dave, and their ever-enthusiastic yellow lab, Henry. Cooking, sipping wine, and creating lasting memories define the tranquil moments Chiara cherishes outside the office. When she's not revolutionizing event tech, Chiara finds solace in a comforting cup of coffee.
Jill Alvarez
Program Manager
Location: Littlestown, PennsylvaniaYears at SB Expos & Events: 1In her role as Program Manager, Jill Alvarez has successfully navigated the intricate landscape of program management, specializing in orchestrating seamless experiences for clients. Jill's passion for her work is evident in her favorite aspect of the job—working closely with clients to bring their events to fruition. Her adept interpersonal skills and keen attention to detail make her an invaluable asset, ensuring that each event is not only executed flawlessly but exceeds expectations. Jill also holds a Master's Degree in Management and Leadership, reflecting her commitment to excellence and continuous learning in her field.Cadmium Expertise:Among her impressive repertoire of skills, Jill boasts a cool trick up her sleeve—mass editing via worksheets using Cadmium. This tech-savvy approach showcases her ability to leverage innovative solutions for efficient event management.Beyond the Office:Outside of the professional realm, Jill is an avid fan of baseball, passionately supporting the Baltimore Orioles, where you can find her cheering on her favorite team during baseball games. A self-proclaimed coffee enthusiast, Jill's favorite hot beverage is the fuel that keeps her energized and ready to tackle the challenges of the day.
