30+ Event Pros

Partner With SB for Access to 30+ Event Pros with a Variety of Backgrounds and Expertise

Jennifer Kerhin, MBA, CMP, CEM, CEO

She has more than 25 years of experience working with association conventions and tradeshows. Before she founded SB Expos & Events in 2009, Kerhin was an in-house association executive. She has a certification in exhibition management (CEM), certification in meeting planning, (CMP), an MBA from the Johns Hopkins University, and substantial executive-level association experience.

Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE, PCMA, and MPI. She is often a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference. As a member of the CEM faculty, she teaches courses on floorplan development, expo sales and operations, and strategic development.

Kerhin founded SB to support the mission of associations by creating non-dues revenue through event management.


Brooke Zerrlaut

Internal Projects and HR Manager

Carey Clingan

Executive Assistant

Colleen Campbell, CMP, DES

Director, Business Development

Nicole Guy, CMP

Project Manager

Expo Sales

Lauren Moore

Director of Sales

Andrea Schermerhorn, CEM, DES

Senior Sales Manager

Deanne Rockola Altman

Senior Sales Manager

Michelle Wescott, HMCC

Sales Manager

Maureen Hennessey

Sales Manager

Kirstin Sciartelli

Senior Sales Coordinator

Danielle Frisby

Sales Coordinator


Corey Siembieda

Senior Registration Manager

Joe Collins

Registration Manager

Ashley Grabowski

Registration Manager

Meetings/Speaker Management

Gabriella Korba, CMP

Director, Meetings & Programs

Katie Muniz

Meetings Manager

Jill Alvarez

Speaker Manager

Kristen Cochrane

Meetings Manager

Aanya Mohiuddin

Meetings Coordinator

Expo Operations

Katie Owings, CEM, DES

Director of Operations

Dana Rugemer, CEM

Senior Operations Manager

Robin Estey

Senior Operations Manager

Kathy Hoshko, PMP, CEM, DES

Operations Manager

Megan Postlethwait

Operations Manager

Jocelyn Moon

Operations Manager

Jaclyn Wylie, MTA

Operations Manager

Holliann Burnett

Operations Coordinator

Cadmium Consulting/Virtual Event Production

Lacey Kishter, DES

Technology Platform Manager

Chiara Fortunato

Cadmium Implementation Manager

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