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About us

SB’s Vision for Association Events: Technology-Driven Profitability

SB Expos & Events takes a team-based, full-service approach that leverages technology and delivers creative and financially lucrative solutions for association events.

We are guided by our mission to maximize event profitability and enhance the success of our association clients’ events. We achieve this by developing revenue from association events through the sales of exhibits, sponsorships, registration, and advertising while reducing expenses by optimizing event management practices.

As a technology-driven company, we are uniquely positioned to integrate live and hybrid components of your association event to maximize its potential. Our comprehensive knowledge of Cadmium, the leading platform for education, events, and sponsorship, is a cornerstone of the superior services and best practices we offer our clients. Utilizing Salesforce® for sales and Teamwork® for project management enhances our technology-driven mentality.

SB Expos & Events is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women.


Member Empathy

Although we focus on sales, we understand that our work funds important association programs that solve member needs. We will always balance revenue creation with what the association and members want.

Expertise and Certification

We value and respect our diverse employees, encourage their professional development and reward their performance. This translates into a talented and certified workforce that provides excellence in sales, operations and customer service.

Transparency through Technology

We guarantee that our sales approach is completely transparent to both clients and exhibitors/sponsors. Our online portal makes it easy for clients to access sales reports and for exhibitors/ sponsors to view invoices and resources.


We work together - internally, between sales and operations, and externally with our clients as ONE team to produce a successful tradeshow.

Innovative Revenue

We create unique sponsorships and modern exhibit halls that maximize revenue for our clients while providing significant marketing value for the exhibitors/sponsors.

Our Team

We succeed when you succeed!

SB can provide you with customized service dedicated to increasing revenue.

Our expert staff provides unparalleled customer service in a teamwork atmosphere.

Memberships & affiliations

We believe in associations.

SB Expos & Events values the knowledge and networking that can be gained as members of associations. Here is the list of associations in which we belong.