A Full Spectrum of Association Event Services
From the initial planning and strategy phase to post- event follow-up, SB Expos & Events is with you every step of the way.
Annually, we manage 40+ conventions with 28 association clients. Our experienced team of 30 certified experts has the knowledge, experience, and customer service focus to make your next convention a success!
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Expo Sales & Operations
Increase Non-Dues Revenue
with Our Certified Expo Sales Team
Whether it’s for exhibits or sponsorships, SB Expos & Events sales tactics, driven by technology-based planning, use industry best practices to increase sales and boost revenue. We have made exhibit and sponsorship sales and operations the core of our business since opening our doors in 2009. In 2023 alone, we had $14 million in exhibits and sponsorship sales.
Strategy and Development
Increase Your Non-Dues Revenue with Our Certified Expo Sales Team
Our first step is to work closely with you to go deeper in our understanding of your tradeshow, explore your goals, and figure out your key performance indicators.
To attract exhibitors and sponsors to your event, we create and sell opportunities that companies want to buy. We understand that the success and satisfaction of your sponsors and exhibitors drive your success. First, your SB team works with prospects to learn their business and marketing strategies. Then, we align those strategies with sponsorships and show floor options that achieve their goals and deliver a return on their investment.
We focus on delivering ROI, exhibitor/sponsor retention, and, most importantly, identifying new exhibitors/sponsors that can propel your tradeshow to the next level.
Once We have Learned a Bit More, SB Will Create a Custom Strategy for You That Consists of the Following
- Floorplans designed to optimize space using the latest event technology from Cadmium
- Innovative sponsorships
- Research to determine potential exhibitors/sponsors
SB Sold $14 Million in exhibits and sponsorship sales in 2022.
On average, SB contacts:
- Past exhibitors/sponsors 4-6 times
- New exhibitors/sponsors 7-10 times
Expo Sales
Systemic Approach to
Tradeshow Sales
Our Four-Step Process Produces Results for You.
Step 1: Create a sales strategy for targeted audiences
Step 2: Conduct online research and sort through the 35,000+ companies that reside in our SalesForce CRM to find potential exhibitors/sponsors
Step 3: Sell through targeted outreach with calls and emails and eblasts while tracking all activities and sales pipeline in Salesforce
Step 4: Close the deal with a signed contract—we never accept verbal commitments
Expo Operations
Award-Winning Expo Operations Team is Customer Service Focused and Operationally Driven
Our team will ensure expert oversight of all exhibit hall management and sponsorship deliverables from the earliest phases of our partnership to the moment your event wraps.
SB’s Expo Operations team has 5 CEMs (certified exhibits managers) that are actively involved in the planning and management with key service vendors for exhibitor services and ensure key timelines and milestones are met.
Your assigned Expo Operations Manager will work closely with your staff and official service contractor to facilitate a seamless, worry-free experience for your exhibitors & sponsors—and you!
Your SB Expo Operations team will:
- Build and manage the online floorplan with Cadmium Expo technology
- Send booth assignment confirmations
- Communicate all event details to exhibitors and sponsors
- Send invoices, collect payments and reconcile all financials
- Develop an Exhibitor Service kit in conjunction with an official service contractor
- Fulfill all sponsorship deliverables
- Manage the onsite exhibit hall and sponsorships
Onsite Sales
The Best Way to Supercharge Sales for Next Year is Through Effective Onsite Sales This Year!
Let SB be your not-so-secret weapon—our experienced team can manage onsite exhibit hall sales while you focus on connecting with your community.
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the expo harvester to make the most of your investment. From floorplan management, exhibitor booth and sponsorship sales, exhibitor communication, sponsorship deliverables, financial reporting and analytics, we understand how to make every feature work for you.
Registration
We Deliver a Positive Registration Experience in a Hybrid World
For many events, registration (be it in person or virtual) offers that first point of customer-service contact for attendees. A good experience helps set a positive tone for your event. A not-so-good experience can be frustrating for attendees and organizers. SB Expos & Events combines experience with event technology know-how to create a smooth in-person and/or virtual registration process. In today’s world registration Is beyond just badges and barcodes … partner with us for outstanding results.
A Seasoned Team
SB’s Registration Department is Managed by Senior Conference Professionals with an Average Of 20 Years of Registration Experience Specific to Association Meetings
We integrate seamlessly with association staff and the event technology, ensuring that ALL of your event participants (speakers, attendees, exhibitors) experience friendly, fast, and hassle-free service.
Over the past year alone, SB has managed registration for more than 12,000 attendees, speakers, and exhibitors.
- Workflow analysis, design, and setup (pre-event, onsite, virtual)
- Hybrid event registration analysis and data integration review
- Customer service for all registration questions and issues
- Financial reporting and reconciliation
- Registration reporting (pre-event, onsite, post-event, and historical trends)
- Virtual registration management and access control
- On-site registration management, badge printing and customer service
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the EdgeReg registration module to make the most of your investment. From attendee and exhibitor registration “builds”, customer service, financial reconciliation, reporting and onsite badging, we understand how to make every feature work for you.
Lead Retrieval
They’re There to Capture Leads—We Help Your Exhibitors/Sponsors Maximize Their ROI!
Between travel expenses, booth-related investments, and the costs of having employees away from their day-to-day roles to be onsite, exhibiting at your association conference can be quite expensive.
maximize your roi
We Help Maximize Your Exhibitors' and Sponsors' ROI
Utilizing the Cadmium Lead Retrieval module, we help your exhibitors and sponsors confidently capture every new-business opportunity.
With SB Expos & Events comprehensive lead retrieval services, your “expo investors” can seamlessly scan attendee badges and capture leads with enriched data. They’ll even have the opportunity to customize their data capture to meet their unique needs.
But it’s not just physical events we cater to. Virtual and hybrid events also require effective lead generation strategies. That’s why our SB team has developed fantastic and proven virtual lead retrieval options, ready to be seamlessly integrated into your next event.
Exhibitors have scanned 42,168 leads from 794 licenses, managed by SB in the past year.
- Pre-event sales and customer service to assist all exhibitors and sponsors
- Assistance with custom qualifiers and questions to ensure complete satisfaction for exhibitors
- Badge quality control, ensuring QR codes are accurate and functional
- Onsite management to assist exhibitors and facilitate last-minute license sales
- Post-show reporting support, enabling exhibitors to access and analyze their lead reports effectively
Lead retrieval plays a crucial role in ensuring exhibitor and sponsor satisfaction, but we understand that dealing with multiple aspects of your event pulls you in many directions. That’s why we’re here to take care of it for you, allowing you to focus on your other important priorities!
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the Lead Retrieval module to make the most of your investment. From setup, sales outreach, customer service, exhibitor training, and onsite support, we understand how to make every feature work for you.
Our Experts Can Entirely Manage Your Meeting or Support Your Staff
thousands of details
As Every Association Pro Knows, Managing Meetings Requires Tenacity, Flexibility, And Non-Stop Attention to Detail – Thousands of Details
Whether you have a full event staff or no staff, customized convention meeting logistics management services from SB Expos & Events can make running your next covention more seamless. We have the depth of experience and bench strength to step in as your director of events. Or, we can provide logistics support to assist your meetings staff.
Our team can source locations, create RFPs, negotiate contracts, and develop event specifications to support your conference, convention, regional meeting, or what have you.
SB Expos & Events has managed 8 fully hybrid conventions and 42 virtual conventions for associations.
SB Expo & Events Provides:
- Budget creation, forecasting and invoice coding
- Site selection and contracting
- Housing and room block management
- Vendor management including: official service contractor, AV, IT, EMT, security, temps
- Food & beverage management
- Signage oversight and coordination
- Event specifications creation and review
- Abstract and speaker management
- Event technology support
- Onsite management, including planning site visits
Successful Meeting Logistics Management is Futile Without Strong Project Management
Utilizing Teamwork project management software, we create a custom-tailored plan that ensures the overall timeline with key milestones.
Save Time and Effort with Our Dynamic Event Specification Database
Our proprietary event specifications database allows real-time review and editing by clients AND vendors to minimize confusion and save time.
We Have a Specialty in Scientific and Medical Meetings
SB has successfully managed scientific and medical conferences around the world. From conference strategy and logistics, our dedicated team understands the often-complex requirements associated with holding medical and scientific conferences.
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the Event Mobile App, and eventScribe Website. We can help you make the most of your investment and shorten your learning curve. From expertly setting up the app and website to leveraging onsite features such as badge printing and gathering audience response, we’ve got you covered.
It’s Critical to Run a Flawless Education Program—We Keep You Organized and Optimized.
organized and optimized
A High-Quality Educational Program is at the Heart of an Outstanding Association Conference Experience
A high-quality educational program is at the heart of an outstanding association conference experience. Strong and relevant content drives attendance and makes your event stand out.
SB Expos & Events is the perfect partner to help streamline your education program management process including: collecting abstracts, poster and proposal submissions, and speaker management.
We bring significant expertise in association convention educational programming—with a heavy emphasis on scientific and medical content. When you engage SB, you benefit from our unique understanding of the complexities associated with program development and accreditation.
SB will keep things organized while you and your team focus on selecting the best content for your attendees.
SB Expo & Events Provides:
- Call for presentations/proposals setup and implementation
- Program acceptance and committee scheduling oversight
- Speaker management setup and implementation with CE management utilization
- Onsite speaker room management
SB Expos & Events managed 1,000+ speakers in 2022
SB Expos & Events has years of experience managing speakers from around the globe for conferences around the world. Going international doesn’t have to be onerous—SB can coordinate speaker logistics with ease. We’ll work across time zones to ensure that your speakers are organized, informed and ready to present at your meeting.
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the Abstract Scorecard, Education Harvester, Poster Harvester/Gallery and Survey Magnet to make the most of your investment. From setup, content administration, speaker training, committee management, certification oversight and onsite support, we understand how to make every feature work for you.
Virtual Events are Here to Stay—We Know How to Keep the Tech Top-Notch!
new ways to expand your impact
Virtual Convention Technology Support for Your Hybrid Meeting
Virtual association conferences existed prior to the global pandemic. But, out of necessity, they came into their own during the COVID-19 outbreak. SB Expos & Events helped dozens of organizations successfully navigate the unique challenges of simultaneous or asynchronous virtual events. With the pandemic in the rearview mirror, we’ve seen that the hybrid convention model—virtual programming combined with an in-person conference—offers clients new ways to expand their impact.
Hybrid events do require a new set of skills and approaches. Directors of meetings can’t oversee the entire in-person meeting while simultaneously ensuring the success of the virtual meeting. And the flawless implementation of virtual event technology is critical.
That’s where SB can step in—we can take ownership of all your virtual event actions on the Cadmium Virtual Platform. We’ll run the tech so you can run your next successful hybrid conference!
SB Expos & Events has managed 8 fully hybrid conventions and 42 virtual conventions for associations!
SB Expo & Events Can:
- Coordinate and lead all meetings in relation to digital event
- Proactively manage timeline for event deliverables
- Work with all stakeholders to produce and execute a successful digital event
- Create a digital event schedule that aligns with event goals, mission and platform technology
Educational Program Integration
SB brings our education program management experience to your virtual event. We can support the virtual educational program and help you:
- Determine pre-records, live sessions and rehearsals based on budgeted days with production
- Ensure your educational/program manager has the correct platform technical requirements to send to presenters
- Create Q&A instructions for your educational/program manager to share with presenters
AV Production Integration
SB can be the overall main point-of-contact for your AV/production partner and manage your AV budget to ensure you don’t go overbudget. We will:
- Coordinate and oversee pre-records and delivery in conjunction with program/speaker manager
- Develop and maintains run of show for AV/production partner
- Engage other departments as needed (marcom, program, platform, etc.)
- Help create graphic needs in conjunction with marcom
- Ensure on screen graphics and moderator scripts align with how the platform works
We'll Take on Your Cadmium Virtual Platform Ownership to:
- Determine user account access levels
- Manage integration with registration/AMS and platform; aligns accounts based on purchases; aligns fields
- Manage platform settings and load digital content
- Set-up Q&A, chat and other platform tools
- Create FAQs, “how to” text, and other text for marketing/communications
- Ensure easy user experience with system messages, screen tips, etc.
- Provide attendee support
- Report post-event metrics
- Develop training materials for staff, moderators, attendees, etc.
Virtual events need to deliver an ROI, too. SB knows how to create virtual event advertising and sponsorship activations or thought leadership opportunities. We can:
- Assist your sales manager with the creation of virtual event advertising and sponsorships
- Create specifications and deadlines for all virtual event sponsorships
- Fulfill deliverables for virtual event sponsorships
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the Virtual Platform to make the most of your investment. From access codes, integration with AV, speaker/moderator management, permission settings, livestreaming, content capturing/uploading and virtual sponsorships, we understand how to make every feature work for you.
We Are the Cadmium Event Tech Experts That Can Help Maximize Your Investment
new ways to expand your impact
SB Expos & Events Firmly Believes That the Cadmium Event Technology Ecosystem is the Best Platform Available to Run Events Efficiently and Effectively.
Which is why we’ve become a Cadmium Managed Services Partner (learn more below) and work closely with the Cadmium staff to share best practices and inform updates. We have consulted with scores of associations to help them set up and manage their Cadmium solutions to optimize performance and staff usage.
Whether you are looking for full-service event technology strategic consulting or individual product/module support, lean on our dedicated team of Cadmium experts.
SB has created more than 100 apps and websites for clients
Schedule a Cadmium Technology Audit
Not sure if you are using all of your Cadmium products correctly?
SB provides high-touch consulting for your Cadmium products or digital event production.
We Support the Entire Suite of Cadmium Products
We provide set-up, advice, project management, and implementation for all Cadmium products. SB can:
- Implement set-up for one or all of the following products
- Provide hourly support to help manage the products
- Deliver strategic advice on which products are needed
Supported Cadmium Products
- Cadmium Abstract Scorecard
- Cadmium eventScribe App
- Cadmium ARS – Audience Response System
- Cadmium EdgeReg Registration
- Cadmium Education Harvester
- Cadmium Exhibitor Harvester
- Cadmium Hermes Speaker Ready Room
- Cadmium Lead Retrieval
- Cadmium eventScribe Matchmaking
- Cadmium Survey Magnet
- Cadmium Livestreaming/Virtual Core/Platform
Why Engage SB, a Cadmium Managed Services Partner, vs. Relying Solely on Your In-House Event Staff
Cadmium event technology helps associations produce conventions and tradeshows. Their integrated suite of applications simplifies the production and monetization of live, hybrid, and virtual events, and maximizes the value of online learning and certifications. Cadmium software products are trusted by more than 1,500 content-driven organizations worldwide to generate revenue, drive customer retention, and lower operational costs for their events and education initiatives.
However, many associations face staffing challenges in utilizing Cadmium event technology, including:
- Lack of expert resources to understand how the modules fit together or all of the settings/functions
- An ever-increasing staff backlog of requests for reports or changes
- Challenges in transitioning to newer features
Our Cadmium Managed Services can help you address these challenges by providing a dedicated team of experts who will keep your Cadmium modules up and running. It helps you focus on managing your convention/trade show instead of resolving technical issues.
With this service, you will have a dedicated team of qualified professionals working in your Cadmium products 24/7. We can consult on how modules can support your current administrative needs.
Optimize use of your time and effort by outsourcing the implementation and routine work
Let Us Help You Thrive!
Take a deeper look at our services, check out our association experience, and connect with Colleen Campbell to partner with SB and help your next event realize stellar business!
Although we focus on sales, we understand that our work funds important association programs that solve member needs. We will always balance revenue creation with what the association and members want.
We believe in associations.
SB Expos & Events values the knowledge and networking that can be gained as members of associations.
