What has changed for Association events? It’s a pretty simple answer – absolutely everything is different than it was pre-pandemic. Change is inevitable but the speed at which it has occurred in our industry over the past two years is…
We are in full planning mode for our 2022 expos. What do our many clients have in common? They recognize that even if in-person meetings are now a viable option, a successful expo must contain virtual components. Remember that companies…
Five hundred ninety-nine days. That’s the amount of time between Sponsorship Boost’s last pre-COVID meeting and our return to live tradeshows. It’s been an exciting few weeks as our staff has finalized preparations and traveled to three in-person events –…
In today’s uncertain meetings environment, carrying full-time tradeshow sales/management staff can be an expensive fixed cost. Due to staff reductions and diminished budgets, in-house staff with little to no experience in planning events are being asked to take on significant…
Managing the moving parts of a hybrid or virtual expo requires multi-tasking and an understanding of the event’s many moving parts. Our experience with 15 virtual events has proven that success is predicated upon close attention to detail, especially when…
To learn how Sponsorship Boost can be a valuable support for your virtual meeting or an extension of your entire tradeshow team, contact us at info@sponsorshipboost.com
We’ve written several blogs about successfully managing the learning curve for virtual expos, and have repeatedly emphasized that content drives ROI for sponsored digital events. But the language of virtual sponsored content produces challenges of its own. Use the definitions…
Exhibitors and sponsors are key stakeholders for your event, and remain a vital component of your virtual meeting. However, managing virtual exhibits and sponsorships presents a steep learning curve. Virtual events don’t have official service contractors, which means that staff/vendors…
Your organization made the difficult decision to move your conference to a virtual platform. Now what? How do you ensure that your virtual event delivers ROI for exhibitors, and sponsors? Opportunities should emphasize virtual sponsorships, which generate more revenue than…
Events professionals rely heavily upon the general services contractor, often called decorators, at in-person conventions. The decorator transforms the cavernous hall into an inviting small city of exhibit booths with colorful signage, carpet, and impressive structures. The general services contractor…