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SB Events

Cadmium Spark
Monday, July 25 -Tuesday, July 26, 2022

Join us at Cadmium Spark to learn about our services and partnership with Cadmium. You will also have the opportunity to hear from some of our staff who will be speaking.
Show Me the Money! (Panel Discussion)
Tuesday, July 26, 2022
10:45 - 11:45 AM

The way you deliver content, meetings, and events has changed. So let's take a look at the numbers. Join us and learn how Cadmium clients have leveraged a unified approach to events and education to navigate the hybrid environment, diversify their revenue streams, and grow their audience in the face of radical change. Discover fresh and innovative ways to monetize content, save time, and deliver outstanding sponsorship experiences. We're talking real results, real data, and real stories.
A Robust Use of Cadmium’s Ecosystem: Maximizing Technology to Optimize Workflow
Monday, July 25, 2022
3:15 - 3:45 PM

Now that AVA’s 2022 Annual Scientific Meeting will be a hybrid event (with in-person, virtual, and post-show on-demand options available to attendees), managing the workflow between all of the Cadmium products is more important than ever to ensure that AVA’s attendees have a seamless experience. This case study will demonstrate how SB Expos & Events was able to design a smooth workflow for AVA staff, speakers, exhibitors, and attendees. Join us to hear about best practices, lessons learned, and helpful tips if your association is “all-in” or looking to go “all-in” on Cadmium.
Customizing Your Event Website to Maximize ROI for Exhibitors, Sponsors, & You
Tuesday, July 26, 2022
3:15 - 4:15 PM

The possibilities are endless on your event website. Join us as we dive into some outstanding eventScribe use cases that will drive revenue for exhibitors, sponsors, and your own organization. From evergreen sponsorship opportunities and resource centers, to making the most of HTML, we're covering everything you need to know to take your event website to the next level.
ASAE Annual Meeting & Exposition
Saturday, August 20 - Tuesday August 23, 2022

SB Expos & Events is exhibiting at booth 710.
Mid Atlantic Society of Association Executives (MASAE)
Thursday, December 9, 2021
2:45 PM – 3:45 PM

Jen Kerhin spoke at the 2021 Mid Atlantic Society of Association Executives (MASAE) Annual Conference. Attendees learned how to monetize hybrid sponsorships without cannibalizing expo or registration revenue from their event.
Expo! Expo! Creating and Selling Virtual Sponsorships
Thursday, December 9, 2021
11:00 AM – 12:00 PM

Jen Kerhin spoke at Expo! Expo! She shared her tips for creating and selling virtual sponsorships that are innovative and deliver ROI.
ASAE - Create a Virtual Exhibitor and Sponsorship Prospectus
Tuesday, August 17, 2021
12:00 PM – 12:20 PM

When executed properly, virtual conferences can provide fantastic opportunities for exhibitors and sponsors. The all-important first step in the success of any virtual expo is the creation of the prospectus. Explore a Virtual Prospectus Template with tips on virtual expo financial modeling, translating live sponsorships to virtual possibilities, creating new virtual sponsorships, identifying new opportunities to maximize sponsorship ROI, and building a dynamic virtual exhibit hall.
Q3 Spark: ArchiTECH: Determine, Design, Digitize
Wednesday, August 11, 2021
2:45 PM – 3:30 PM

Covid shut us down… but it did not close us down forever! Virtual events happened. In-person events are taking place. Hybrid events are being formed. All of these formats have drastically changed the state of exhibits/sponsorships for our events.
Creating a Virtual & Hybrid Prospectus
Thursday, July 29, 2021
1:00 PM – 2:00 PM

CEO Jen Kerhin explains how to get the best of both worlds-Live and Virtual-at CadCon on 7/29 at 1pm. Register to learn the benefits of hybrid meetings!
Women in Leadership Roles During Uncertain Times
Wednesday, May 19, 2021
12:30 PM – 2:00 PM

Our CEO, Jennifer Kerhin, joined a panel discussion featuring dynamic women leaders who shared how to best juggle escalating job duties, working from home, client/supplier relationships, and more.
Association for Vascular Access - Strategic Change Leads to Attendance and Sponsorship Growth
Thursday, December 17, 2020

We join AVA’s Chief Operations Officer, Tonya Hutchison to discuss the creative solutions that made the virtual AVA Annual Meeting a success.
Expo Financials 101 for Young Professionals
Thursday, December 10, 2020
9:00 AM – 9:40 AM

Confused how events really make money? If you want to advance in your career, you need to learn how to decipher your event’s financial statements. This session will provide a strategic overview of the expo financials to help guide your decision-making process. You will learn how to easily read your expo’s budgets and discover how to compare it to the actual revenue and expenses.
6 Steps to Create a Virtual Prospectus
Wednesday, December 9, 2020
1:40 PM – 2:20 PM

Learn how to create an exhibitor and sponsorship prospectus for your virtual event in 6 easy steps! Virtual expos offer a completely different type of return on investment for exhibitors and sponsors. This session will teach you how to craft the ROI for a virtual expo, decide which live expo sponsorships can still work in a virtual environment and how to create new opportunities for exhibitors and sponsors.
How to be Your Virtual Event’s Service Contractor
Thursday, November 19, 2020
1:30 PM – 2:30 PM EST

Are you managing a virtual expo and struggling with the details? CEO Jennifer Kerhin shares tips and best practices for acting as the decorator for a virtual event.
How to Create a Virtual Event Prospectus
Thursday, October 22, 2020

Sponsorship Boost CEO Jennifer Kerhin participated in a webinar discussion outlining the best practices for creating a virtual conference prospectus. Be sure to watch the recording to learn these expert tips and more. Plus discover how you can create your prospectus and host a successful event in CadmiumCD!
Retaining & Growing Ancillary Revenue: Strategies to Keep Advertising and Sponsorship Sales Up
Monday, September 21, 2020

Sponsorship Boost President Jen Kerhin shared her strategy for creating sponsorship revenue at virtual events.
Building a Powerful Virtual Experience - Two Case Studies
Tuesday, September 1, 2020

We present two case studies of the successful virtual meetings with our clients Sara Black, Senior Advisor for Programs at NACCHO, and Jean Rosenberg, Director of Meetings and Events at ASPB.
"Stir and Tell" Podcast
Thursday, August 20, 2020

Jennifer Kerhin appeared on the DJG podcast, “Stir and Tell.” Click the image below to listen to her insights on the 10 virtual events we are managing, including the steep learning curve of virtual platforms and how to produce ROI for exhibitors and sponsors.
Wednesday, July 29, 202

Dont miss Jennifer Kerhin, President of Sponsorshipboost, speaking at CadCon. Join us at 3pm for Retaining Revenue with Virtual Events: How to Maximize ROI for Exhibitors and Sell More Sponsorships
Together Again Expo
Friday, July 24, 2020

Sponsorship Boost is excited to exhibit at Together Again Expo on July 24th at the Orange County Convention Center in Orlando!
Wednesday, May 20, 2020

Sponsorship Boost presented their Virtual BLUEPRINT for strategically hosting virtual meetings at UNTETHERED.

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