All Members
Operations
Sales
Technology
Speakers
Meetings
Registration & Lead Retrieval
Jennifer Kerhin, MBA, CEM, CMP
Chief Executive Officer
Jennifer Kerhin, CEO of SB Expos & Events, has more than 20 years experience working with association tradeshows and business development functions. Jennifer has a certification of exhibition management (CEM), an MBA from the Johns Hopkins University and substantial executive-level association experience.
She founded SB Expos & Events to support the mission of associations by increasing their non-dues revenue through exhibits and sponsorships. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE. She has been a speaker at ASAE’s Annual Meeting and IAEE’s ExpoExpo! She also founded the IAEE DC Chapter Women Leadership bookclub.
Jennifer Kerhin, MBA, CEM, CMP
Chief Executive Officer
All Members
Operations
Sales
Technology
Speakers
Meetings
Registration & Lead Retrieval
Deanne Rockola Altman
Senior Sales Manager
Deanne is a Senior Sales Manager. She excels at creating prospectuses, developing sales strategies, and managing deadlines. Her comprehensive view of each convention helps her strategize to maximize exhibit hall traffic. When not at work or being a chauffeur to her busy girls, she loves Canada, nature, hiking, and spending time on the back porch drinking coffee with her husband.
Deanne Rockola Altman
Senior Sales Manager
Jill Alvarez
Speaker Manager
Jill Alvarez is a Speaker Manager at SB Expos & Events. She has over 14 year in the event planning industry, including meeting planning and logistics. She is currently working on her Master’s degree in Management and Leadership. In her free time, Jill enjoys spending time with her 2 dogs and travelling with her husband, especially to visit their daughter.
Jill Alvarez
Speaker Manager
Courtney Bisbe
Operations Coordinator
Courtney Bisbe is an Operations Coordinator at SB Expos & Events. She has been involved in event planning for six years. She was a competitive gymnast at NC state university, with competitions first sparking her interest in the events industry. When not at work, Courtney enjoys hanging out with her dog, and taking every opportunity to travel somewhere new.
Courtney Bisbe
Operations Coordinator
Colleen Campbell, CMP, DES
Senior Manager, Business Development
For the past 19 years, Colleen has successfully executed in-person and virtual conferences for numerous association clients. While Colleen has managed everything from site selection, budgets, logistics, speakers, exhibits, sponsorship, and registration, she specializes in event strategy and has launched new events, re-energized existing ones, and has grown established events throughout her career. She is always looking to help achieve clients' goals with every successful event. In her spare time, she enjoys traveling, wineries, anything British, and cooking.
Colleen Campbell, CMP, DES
Senior Manager, Business Development
Linda Cohen
Marketing Consultant
Linda manages SB's Marketing Consultant. As the Marketing Consultant, she writes blog posts, case studies, social media posts, and other items for publication.
Linda Cohen
Marketing Consultant
Danielle Frisby
Sales Manager
Danielle Frisby is a Sales Manager with natural abilities in sponsorship sales. She primarily works with our public health and education clients. Her sales persona on the phone is wonderful. Danielle’s creative outlet is gift giving.
Danielle Frisby
Sales Manager
Cheryl Frazier
Operations Manager
Cheryl Frazier is an Operations Manager at SB Expos & Events. She has been involved in event planning for over five years. She has experience in every aspect of organizing in-person, hybrid, and virtual meetings with a focus on exhibits and sponsorships. When not at work, Cheryl enjoys cooking and traveling with her family and dog.
Cheryl Frazier
Operations Manager
Ashley Grabowski
Registration & Lead Retrieval Coordinator
Ashley is a Registration & Lead Retrieval Coordinator at SB Expos & Events. She creates eblasts and coordinates with different clients for Registration & Lead Retrieval for various tradeshows in this role. Even though Ashley has just started working in the tradeshow industry, she has many years of experience in the wedding and festival industries. In her free time, she likes to hang out with her friends and family, watch football, and play with her two cats, Dexter and Diesel.
Ashley Grabowski
Registration & Lead Retrieval Coordinator
Lacey Kishter
Technology Platform Manager
Lacey is an Operations Manager at SB Expos & Events for a wide variety of clients and has been in the Events Industry for 7 years. She is wonderful at exhibit hall floorplans and problem-solving. In her spare time, she volunteers planning Japanese Anime and Pop Culture Conventions. Lacey is the proud recipient of an IAEE Award in 2019 – Top 20 under 30.
Lacey Kishter
Technology Platform Manager
Gabriella Korba, CMP
Senior Manager, Meetings Management
Gabriella is a Certified Meeting Professional with over 10 years of conference management experience, most notably with Marriott International working at large scale properties and as an event consultant with their corporate headquarters. She has managed all aspects of event and meeting planning, including logistics and speaker management. She is an expert in Social Tables, Cadmium, Teamwork, and the Microsoft Office Suite. When not working Gabriella loves exploring DC with her dog Fitz, going to the theater, and reading.
Gabriella Korba, CMP
Senior Manager, Meetings Management
Jennifer Leo, DES
Senior Manager, Registration & Lead Retrieval
Jennifer has over 20 years in the meeting & conference planning industry, with events ranging from 50 to over 5,000 attendees in industries such as healthcare, finance, science, technology, geography, and academia. She has managed all aspects of in-person and virtual conferences, including registration, exhibits/sponsorship sales and operations, logistics, livestream & virtual platform management, budgeting, strategic planning, housing block management, and speaker management. When not working, Jennifer loves to spend time with her teenage daughters, spoil her two dogs, and travel the world (28 countries, 45 states, 5 continents, and counting!)
Jennifer Leo, DES
Senior Manager, Registration & Lead Retrieval
Aanya Mohiuddin
Meetings Coordinator
Aanya is a Meetings Coordinator at SB Expos & Events. In her role, she coordinates with vendors and provides logistics support. She was introduced to the event planning industry through her Communication Studies degree. In her spare time, she enjoys reading, yoga, and traveling.
Aanya Mohiuddin
Meetings Coordinator
Katie Owings, CEM, DES
Director of Operations
Katie has been working at SB Expos & Events for over 4 years now and oversees our operations department to uphold industry best practices. Her teamwork persona is perfectly suited for the events industry. She is the proud recipient of an IAEE Award in 2018 – Top 20 under 30 and is Certified in Exhibition Management.
Katie Owings, CEM, DES
Director of Operations
Dana Rugemer
Operations Manager
Dana Rugemer is an Operations Manager at SB Expos & Events. In this role, she manages exhibits and sponsorships, including symposia and exhibitor education, for a variety of association clients. Dana participates on the Marketing Team creating and editing content for the company website. Her background includes exhibit and sponsorship sales as well as event planning. She enjoys renovating her house and crafting wooden flower décor.
Dana Rugemer
Operations Manager
Andrea Schermerhorn, CEM, DES
Senior Sales Manager
Andrea is a Senior Sales Manager who works with our medical associations and is well versed in PhRMA, AdvaMed, and ACCME guidelines. She is fantastic at creating new sponsorships that excite both attendees and sponsors. Andrea’s creative outlet is planning bull roasts, bingos, and galas.
Andrea Schermerhorn, CEM, DES
Senior Sales Manager
Kirstin Sciartelli
Sales & Marketing Coordinator
Kirstin is a recent graduate of the College of Charleston with a degree in Hospitality and Tourism Management, and a minor in Marketing. As a Sales & Marketing Coordinator, she works directly in support of the Senior Manager on multiple client events. In her free time, she loves exploring Charleston, SC.
Kirstin Sciartelli
Sales & Marketing Coordinator
JoAnne Spitale, DES
Meetings Manager
JoAnne has over 20 years of experience in the association meeting planning industry, with experience in all aspects of meeting planning. She particularly enjoys meeting logistics and onsite management. JoAnne is an expert in Cadmium and earned her DES Digital Event Specialist credential in April 2018. She spends her time chauffeuring her 3 children to many extra-curricular activities and reading over 100 books a year.
JoAnne Spitale, DES
Meetings Manager
Meg Szulinski
Education Manager
Meg Szulinski provides substantial logistics support for a variety of educational events, as well as working exclusively on medical and scientific symposia for exhibitors. She has 7+ years of in-depth on-site event management experience. Known for her quick smile and fantastic customer service attitude, Meg genuinely enjoys working closely with association management, event owners, and third-party vendors. Her goal is to ensure conference attendees come away with a value-added experience.
Meg Szulinski
Education Manager
Michelle Wescott, HMCC
Sales Manager
Michelle is one of our Sales Managers and has over 20 years of experience in sales in the hotel/resort industry. She primarily works with our medical associations and has her Healthcare Meeting Compliance Certificate (HMCC). When not working, she enjoys reading Elin Hilderbrand novels and watching her kids participate in sports.
Michelle Wescott, HMCC
Sales Manager
Brooke Zerrlaut
Executive Assistant
Brooke Zerrlaut is an Executive Assistant at SB Expos & Events and has been in the Events Industry for over 10 years. Brooke provides research and administrative support for the entire team. When not taking care of her daughters or dogs, Brooke volunteers planning an educational Asian culture convention.
Brooke Zerrlaut
Executive Assistant