Hybrid meetings combine in-person and virtual components and increase the size, scope, and revenue generation of association events. Meeting planners should strongly consider adding virtual components to their organization’s in-person events. This will enable them to capitalize upon hybrid’s ability to reach a larger number of targeted attendees and extend the duration of content consumption by archiving important information online. Additionally, virtual sponsorship options offer another layer of brand exposure that is attractive to both companies with and without the resources or desire to travel to the event.
SB will expertly help you design, sell, and execute your hybrid event to take advantage of hybrid components available on the Cadmium platform. We offer a comprehensive service model to support your association’s unique needs.
Hybrid events require the coordination of in-person and virtual speakers, exhibitors and sponsors, registration, and sessions. Your association needs the expertise SB has with the Cadmium platform to help you manage this complicated combination. Our staff will maximize Cadmium’s many attributes so you do not spend significant time and energy learning how different modules of the platform function and integrate.
The prospectus for a virtual or hybrid meeting must be tailored to take advantage of the event platform’s capabilities. Opportunities should emphasize virtual sponsorships, which generate significantly more revenue than virtual exhibit booths.
Our team has written dozens of successful virtual prospectuses. We understand how Cadmium works, know how to take advantage of its many features, and will expertly create a unique virtual prospectus for your event.
Successful sales calls for a virtual or hybrid event require a detailed prospectus, demonstrations of the platform and its capabilities, and repeated demos of the meeting’s virtual space. Sponsors and exhibitors require tangible, visual examples of what they are purchasing, and need to be sold on the ROI of participation. Our Sales Team has vast experience selling virtual expos using these tools, and are uniquely qualified to sell virtual opportunities and showcase their ROI.
Our Operations Team will ensure that the virtual deliverables for your event are met. You don’t need to understand the intricacies of the virtual platform because we do. The expert support we provide to our clients, as well as the unique attention given to each participating sponsor and exhibitor, makes certain that the event will run smoothly.
SB streamlines registration for events with both in-person and virtual attendees by building a bridge between your registration data and the in-person and virtual events. Using Cadmium’s robust registration software, our team will ensure that the integration between registration data and the hybrid platform is seamless. We provide end-to-end registration services for virtual, in-person, and hybrid events, including: setup, customer service, onsite staffing, badge production, financial reconciliation, reporting, and post-show wrap-up.
Exhibitors and sponsors generate much of your Association event’s revenue, and they are largely focused on generating leads. Ensuring that exhibitors and sponsors capture leads from both in-person and virtual attendees is critical. SB uses the Cadmium platform to consolidate both types of leads in easily downloadable reports.