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Increase association event non-dues revenue
while reducing operating expenses

SB specializes in association events.

Increase association event non-dues revenue
while reducing operating expenses


SB specializes in association events. As a technology-driven company, we are uniquely positioned to integrate live and hybrid components to maximize your association event’s potential.

We develop non-dues revenue from association meetings through exhibits, sponsorships, registration, and advertising while reducing association expenses by optimizing event management practices.

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Expo -Exhibits and Sponsorships


We create the prospectus, design the floor plan, sell the exhibit space, and expertly manage the fulfillment of your event.
Our revenue-boosting exhibit sales tactics adhere to industry best practices and use technology driven planning to increase exhibits sales.


We create and sell opportunities that companies want to buy. We work with them to understand their marketing strategies and find sponsorships that achieve their goals and deliver return on their investment.

We give sponsors the tools they need to reach new audiences.

Meetings Management

SB specializes in association events. With our breadth of association experience and familiarity with best practices, SB is perfectly suited to manage and grow your event.


Our unparalleled expertise and customer service, Cadmium’s best in class event technology.

Our entire staff are experts in Cadmium event technology. Our familiarity with Cadmium’s registration module means that we can interact with attendees, speakers, and exhibitors regarding their registration and access to all Cadmium modules for virtual, in-person or hybrid meeting registration.

Site Selection/Housing

Site selection defines your vision and budget.

Our seasoned meeting professionals will match your meeting with the best location at the optimum value based on your unique requirements.

Lead Retieval/Attendance/CE Tracking

Lead Retrieval, Cadmium’s latest feature, utilizes exhibitors’ personal devices and allows customized questions, lead capture, and real-time reports. We work on the Cadmium platform to provide comprehensive services for your event’s Lead Retrieval services. Our expertise will simplify your integration of Cadmium.


Our experienced team can offer guidance on your print, digital, and retargeted advertising related marketing efforts to grow your event, engagement, and revenue.


Virtual / Hybrid

SB’s innovative virtual and hybrid solutions reflect knowledge gained during dozens of successful client events, and an extensive familiarity with Cadmium’s virtual platform and mobile app. Our breadth of experience with virtual and hybrid meetings enables our clients to capitalize upon our expertise to seamlessly integrate virtual components into their events.

Strategy & Development

SB will objectively evaluate your association’s event, identify the parameters that define its success, and expertly develop a plan to achieve your goals. From planning to budgeting to execution, our expertise will increase your non-dues revenue.

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