Tradeshow Sales, Registration, & Convention Management for Associations
Increase your non-dues revenue and reduce operating costs with SB’s event services. SB manages over 40 in-person, hybrid, and virtual association conferences each year.
what we do best
Why Team with SB Expos & Events?
Since 2009, our team-focused, full-service approach has empowered over 200 associations to maximize the financial impact of their events. In 2024 alone, we achieved $18 million in exhibits and sponsorship sales. With a diverse client base ranging from healthcare (comprising 55% of our clients) to hydropower, our extensive industry experience ensures exceptional results for you.
Get inspired by success stories
See What Others are Saying About SB
“What makes SB Expos & Events unique is their expert strategic advice
to help plan & sell our Annual Scientific Meeting. Yes, they provide
excellent sales and management of our exhibit hall and sponsorship,
but, more importantly, they are always thinking of innovative ways to
monetize the meeting. For 2022, they added a livestream symposia
for the virtual attendee audience. It cost AVA nothing, but we added
revenue and, most importantly, a very happy sponsor.”
Tonya Hutchinson, CAEChief Operating Officer, Association for Vascular Access 
"What truly sets SB apart is their ongoing and consistent support and dedication. Their team is not just a service provider; they have become an integral part of our organization's growth journey. They continue to offer guidance, mentorship, monitor our progress, and adapt strategies as needed to ensure that we stay ahead of the curve, and remain a leader in our industry. In conclusion, I can confidently say that SB has been a catalyst for our organization's continued success. They have helped us elevate our services, enhance our relationships, and position ourselves as leaders in our market. I wholeheartedly recommend SB to any organization seeking to transform and elevate their event management."
Brian Cutler2023 President, Otakon
“Deanne and your entire SB team have done a terrific job of getting us back to where we were in 2019!
I know that took a lot of effort and calling on new prospects. Deanne and Katie also run really good and efficient meetings. Thank you for all of your hard work.”
Chris TuckerSenior Director, Learning Delivery, Association of American Medical Colleges 
“I can’t say enough about the professionalism, work ethic, and customer service ASCP received from SB throughout the entire annual meeting. Everyone I interfaced with on the show floor raved about the service they received and commented on the friendliness of the entire SB staff. They consistently mentioned the “ease” of signing on and getting everything squared away. There was so much going on, but you were all cool under pressure, and there’s a lot to be said for levelheadedness. Your solutions were actionable and achievable. I am so thankful for the relationship we have forged and look forward to the continued partnership.”
Christine HolderSenior Director of Strategic Growth, American Society of Consultant Pharmacists 
"Jennifer and Gabriella truly helped to transform our organization and elevated our services to our volunteers and members. One of the standout features of SB is their commitment to understanding our unique needs and challenges. They took extra time to conduct a thorough assessment of our organization, listened to our concerns, and worked closely with us to develop a tailored strategy, then continued to listen as we went through the planning process, and adapted our shared strategy to meet our needs. Through their expertise, SB helped us streamline our processes, optimize our communication channels, and implement technology solutions to perennial issues."
Brian Cutler2023 President, Otakon
"SB Expos & Events excels in delivering outstanding hybrid solutions, supported by a team of the most professional, creative, and technically skilled experts in the industry. They meticulously organize every detail, ask all the right questions, and demonstrate deep expertise with our platform, Cadmium."
Lissa V. Salvatierra, CMPDirector of Meetings, American Academy of Physical Medicine and Rehabilitation (aapm&r)
"SB Expos & Events offered expert guidance during the implementation of Cadmium’s EdgeReg platform, supporting us throughout every phase of the integration and registration process. Their leadership, combined with Cadmium’s technology, ensured our hybrid annual conference was seamless and frustration-free for all attendees.”
Julie HoltgraveChief Operations & Event Officer, ACLM
“Working with SB Expos & Events made me realize how great this event could be!”
Kyla Thorpe-BrissettVice President & Chief Operating Officer, Foundation For Sickle Cell Disease Research (FSCDR)
"SB has done an amazing job navigating our complexity. We are excited about all of the changes that you recommended.”
Shirley Robinson, CAE Executive Director, Texas Library Association (TLA)
“ We have worked with SB Expos & Events since the Board approved the idea for our own tradeshow. Their strategy and execution skills in tradeshow management, specifically registration, have helped make our tradeshow and conference, Clean Currents™, and our policy and advocacy event, WaterPower Week, huge successes!”
Marla BarnesVice President of Member and Industry Engagement, National Hydropower Association (NHA)