Expo Sales & Operations
Grow Your Non-Dues Revenue
with Our Certified Expo Sales Team
Whether it’s for exhibits or sponsorships, SB Expos & Events uses technology-based planning and industry best practices to increase sales and boost revenue. Exhibit and sponsorship sales and operations are the heart of our business. In 2024 alone, we achieved $18 million in exhibits and sponsorship sales for our clients.
Strategy and Development
The Success of Your Sponsors and Exhibitors is Our Goal
We listen closely to understand your tradeshow, explore your goals, and determine your key performance indicators.
Once we understand your goals, we attract exhibitors and sponsors to your event by creating and selling opportunities that companies want to buy. Keeping your sponsors and exhibitors satisfied is key to your event’s success. Our team works with prospects to learn their business and marketing strategies. Then, we align those strategies with sponsorships and exhibit floor options that deliver a return on their investment (ROI).
We focus on maximizing ROI, retaining exhibitors and sponsors, and, most importantly, attracting new partners to elevate your tradeshow.
SB sold $18 million in exhibits and sponsorships in 2024.
On average, SB contacts:
- Past exhibitors/sponsors 4-6 times
- New exhibitors/sponsors 7-10 times
Expo Sales
Our Four-Step Process Produces Results for You
Step 1:
Create a sales strategy for targeted audiences
Step 2:
Conduct online research and sort through the 35,000+ companies that reside in our Salesforce system to find potential exhibitors/sponsors
Step 3:
Sell through targeted outreach with calls and emails while tracking all activities in Salesforce
Step 4:
Close the deal with a signed contract—we never accept verbal commitments
Expo Operations
Award-Winning Expo Operations Team is Customer Service Focused and Operationally Driven
SB’s Expo Operations team includes five Certified Exhibit Managers (CEMs) who work closely with key vendors to manage exhibitor services and track essential timelines and milestones. We provide expert oversight of your exhibit hall and sponsorship deliverables from the start of our partnership to the end of your event.
Your Expo Operations Manager will work closely with your staff and official service contractor to facilitate a seamless, worry-free experience for exhibitors and sponsors—and you!
Your SB Expo Operations team will:
- Build and manage the online floorplan with Cadmium Expo technology
- Send booth assignment confirmations
- Communicate all event details to exhibitors and sponsors
- Send invoices, collect payments and reconcile all financials
- Develop an Exhibitor Service kit in conjunction with an official service contractor
- Fulfill all sponsorship deliverables
- Manage the onsite exhibit hall and sponsorships
Onsite Sales
The Best Way to Supercharge Sales for Next Year is Through Effective Onsite Sales This Year!
Let SB be your not-so-secret weapon—our experienced team can manage onsite exhibit hall sales while you focus on connecting with your community.
We Maximize Your Cadmium Event Management Investment
As a Cadmium Managed Services partner, SB shares our in-depth knowledge of the expo harvester to maximize your investment. From floorplan management to exhibitor booth and sponsorship sales, exhibitor communication, sponsorship deliverables, financial reporting, and analytics, we understand how to make every feature work for you.
Thrive with SB
Take a deeper look at our services, check out our association experience, and let’s explore how you might partner with SB.
We 
associations and are delighted to discuss how we can support your next event.
