Expo Sales & Operations
Increase Non-Dues Revenue
with Our Certified Expo Sales Team
Whether it’s for exhibits or sponsorships, SB Expos & Events sales tactics, driven by technology-based planning, use industry best practices to increase sales and boost revenue. We have made exhibit and sponsorship sales and operations the core of our business since opening our doors in 2009. In 2023 alone, we had $14 million in exhibits and sponsorship sales.
Strategy and Development
The Success of Your Sponsors and Exhibitors is Our Goal
Our first step is to work closely with you to go deeper in our understanding of your tradeshow, explore your goals, and figure out your key performance indicators.
To attract exhibitors and sponsors to your event, we create and sell opportunities that companies want to buy. We understand that the success and satisfaction of your sponsors and exhibitors drive your success. First, your SB team works with prospects to learn their business and marketing strategies. Then, we align those strategies with sponsorships and show floor options that achieve their goals and deliver a return on their investment.
We focus on delivering ROI, exhibitor/sponsor retention, and, most importantly, identifying new exhibitors/sponsors that can propel your tradeshow to the next level.
SB Sold $14 Million in exhibits and sponsorship sales in 2022.
On average, SB contacts:
- Past exhibitors/sponsors 4-6 times
- New exhibitors/sponsors 7-10 times
Expo Sales
Systemic Approach to
Tradeshow Sales
Our Four-Step Process Produces Results for You.
Step 1: Create a sales strategy for targeted audiences
Step 2: Conduct online research and sort through the 35,000+ companies that reside in our SalesForce CRM to find potential exhibitors/sponsors
Step 3: Sell through targeted outreach with calls and emails and eblasts while tracking all activities and sales pipeline in Salesforce
Step 4: Close the deal with a signed contract—we never accept verbal commitments
Expo Operations
Award-Winning Expo Operations Team is Customer Service Focused and Operationally Driven
Our team will ensure expert oversight of all exhibit hall management and sponsorship deliverables from the earliest phases of our partnership to the moment your event wraps.
SB’s Expo Operations team has 5 CEMs (certified exhibits managers) that are actively involved in the planning and management with key service vendors for exhibitor services and ensure key timelines and milestones are met.
Your assigned Expo Operations Manager will work closely with your staff and official service contractor to facilitate a seamless, worry-free experience for your exhibitors & sponsors-and you!
Your SB Expo Operations team will:
- Build and manage the online floorplan with Cadmium Expo technology
- Send booth assignment confirmations
- Communicate all event details to exhibitors and sponsors
- Send invoices, collect payments and reconcile all financials
- Develop an Exhibitor Service kit in conjunction with an official service contractor
- Fulfill all sponsorship deliverables
- Manage the onsite exhibit hall and sponsorships
Onsite Sales
The Best Way to Supercharge Sales for Next Year is Through Effective Onsite Sales This Year!
Let SB be your not-so-secret weapon—our experienced team can manage onsite exhibit hall sales while you focus on connecting with your community.
We Excel at Maximizing Your Cadmium Event Management Investment!
As a Cadmium Managed Services partner, you benefit from our in-depth knowledge of the expo harvester to make the most of your investment. From floorplan management, exhibitor booth and sponsorship sales, exhibitor communication, sponsorship deliverables, financial reporting and analytics, we understand how to make every feature work for you. 
Let Us Help You Thrive!
Take a deeper look at our services, check out our association experience, and connect with Colleen Campbell to partner with SB and help your next event realize stellar business!
