virtual event production
Virtual Events are Here to Stay. We Produce them with Top-Notch Tech.
SB Expos & Events helps associations navigate the unique challenges of simultaneous or asynchronous virtual events. The hybrid convention model—virtual programming combined with an in-person conference—offers clients new ways to expand their impact. Thinking about hosting a hybrid event? We can help!
new ways to expand your impact
Technology Support for Your Hybrid Meeting
Hybrid events require a specific set of skills and approaches. Meeting directors can’t oversee the entire in-person meeting while simultaneously ensuring the success of the virtual meeting. However, flawless implementation of virtual event technology is possible with some help.
That’s where SB steps in—we can take ownership of your virtual event tasks on the Cadmium Virtual Platform. We’ll run the tech so you can run a successful hybrid conference!

SB Expos & Events managed eight fully hybrid conventions and 42 virtual conventions for associations.

SB Supports Your Virtual Event by:
- Coordinating and moderating planning meetings
- Managing a timeline of event deliverables
- Working with all stakeholders to produce and execute your event
- Creating a digital event schedule that aligns with your event goals, mission, and platform technology
SB Provides Cadmium Virtual Platform Management:
- Determine user account access levels
- Manage integration with registration/AMS and platform; align accounts based on purchases; align fields
- Manage platform settings and load digital content
- Set-up Q&A, chat, and other platform tools
- Create FAQs, “how to” text, and other text for marketing/communications
- Ensure easy user experience with system messages, screen tips, etc.
- Provide attendee support
- Report post-event metrics
- Develop training materials for staff, moderators, and attendees
Sponsorship Creation and Integration
Virtual events need to deliver an ROI, too. SB knows how to create
virtual event advertising and sponsorship activations or thought
leadership opportunities. We can:
- Help your sales manager create virtual event advertising and sponsorships
- Create specifications and deadlines for all virtual event sponsorships
- Fulfill deliverables for virtual event sponsorships


Educational Program Integration
SB brings our education program management experience to your
virtual event. We can support the virtual educational program and help you:
- Determine pre-records, live sessions, and rehearsals based on budgeted days with production
- Ensure your educational/program manager has the correct platform technical requirements to send to presenters
- Create Q&A instructions for your educational/program manager to share with presenters
AV Production Integration
We can be the main point of contact for your AV/production partner and manage your AV budget. We will:
- Coordinate and oversee pre-records and delivery in conjunction with program/speaker manager
- Develop and maintain run of show for AV/production partner
- Engage other departments as needed (marcom, program, platform, etc.)
- Help create graphic needs in conjunction with marcom
- Ensure on-screen graphics and moderator scripts align with how the platform works
We Maximize Your Cadmium Event Management Investment
As a Cadmium Managed Services partner, SB has in-depth knowledge of the Virtual Platform to make the most of your investment. From access codes, integration with AV, speaker/moderator management, permission settings, livestreaming, content capturing/uploading and virtual sponsorships, we understand how to make every feature work for you.

Let Us Help You Thrive!
Take a deeper look at our services, check out our association experience, and connect with Colleen Campbell to partner with SB and help your next event realize stellar business!