get inspired for your next event
Case Studies
Case studies offer a glimpse into SB’s decades of experience managing tradeshow sales and conferences for associations. Through these case studies, we share insights, best practices, and success stories to help your association grow non-dues revenue through inspiring events.
Whether you want to embrace hybrid event planning, bring in new exhibitors, or provide top-notch networking and connections through technology, SB is here to help (and we probably have a case study for that!).
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SB managed registration and lead retrieval for UCA 2026, keeping staff free to focus on their community. A first-year partnership that covered two distinct services, a split-entrance venue, and new technology—see how it came together.
SLAS2026 produced the largest exhibition floor in the organization's history. Working closely with the SLAS team, SB achieved record revenue, nearly 30% new exhibitors, and a significant majority of companies already committed to SLAS2027 before Boston closed.
A tight deadline. A 75th anniversary conference. An Eventscribe website that needed to be built, branded, tested, and live in weeks — not months. SB's Cadmium Consultants delivered.
SB conducted a comprehensive audit of SIR's Expo Harvester. Every issue was documented with a clear and specific fix. SIR launched with a ready platform and a roadmap for continued improvement.
SB brought a complete expo sales strategy and system to the ASCP partnership from day one. That system has five core components, each of which builds on the last.
As Holiday Showcase® grew, Association Forum made the bold decision to move their signature event from a hotel to a convention center. The shift added scale and complexity. To manage the transition, they partnered with SB.