get inspired for your next event
Case Studies
Case studies offer a glimpse into SB’s decades of experience managing tradeshow sales and conferences for associations. Through these case studies, we share insights, best practices, and success stories to help your association grow non-dues revenue through inspiring events.
Whether you want to embrace hybrid event planning, bring in new exhibitors, or provide top-notch networking and connections through technology, SB is here to help (and we probably have a case study for that!).
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associations.
SB identified an opportunity to improve the member experience while reducing staffing costs associated with check-in at Clean Currents. We implemented Cadmium’s new self-check-in and badging system to provide a fast and cost-effective registration experience.
SMFM’s team was everywhere during their annual meeting—supporting speakers, running sessions, and engaging members. Who had time to manage onsite badging? That’s where we came in. SB Expos & Events provided an onsite, Cadmium-certified EdgeReg expert to handle check-in.
With attendance growing each year, NHIA identified the need to streamline the registration process, making it faster, easier, and more intuitive. SB leveraged its expertise as a managed services provider for Cadmium to optimize the registration process for NHIA’s members.
With steady growth, NHIA’s annual conference faced a challenge: How do we keep the exhibit hall engaging and innovative while continuing to attract new exhibitors and sponsors? SB supported NHIA with a strategic, multi-layered approach combining data-driven sales with creative experience design.
Read about how Anatomy Connected served as a gateway to year-round engagement, as SB leveraged cross-selling and upselling of sponsorship and advertising opportunities across AAA’s publications, digital channels, and other offerings.
Explore how SB and AAA implemented Cadmium Eventscribe to modernize and streamline conference registration and operations.