SB Expos & Events setup for managing virtual production at AAPM&R
AMERICAN ACADEMY OF PHYSICAL MEDICINE AND REHABILITATION
hosts an annual event that is a cornerstone for physiatrists to network, share knowledge, and explore new developments in their specialty. The in-person conference offers educational workshops, hands-on demonstrations, and CME credits. When AAPM&R set out to expand its reach by incorporating a virtual component into its conference, the organization faced a significant challenge: delivering a hybrid event that met the high expectations of its members.
THE CHALLENGE
The complexities of technical production, attendee engagement, and revenue generation involved in a hybrid event can be daunting. AAPM&R was confident in SB’s experience hosting hybrid and virtual events. They trusted us to keep their virtual attendees as engaged as their in-person participants throughout the annual convention.
SB livestreamed over 5,000 hours of content across 41 sessions.
OUR STRATEGY
From a smooth event registration to the critical task of awarding continuing education credits, the SB Expos & Events team ensured that virtual attendees enjoyed an event as engaging and valuable as those attending the conference in person.
“Our mission is to champion the virtual attendee’s experience,” says SB Expos & Events CEO Jennifer Kerhin. “We manage every aspect of the technology and production logistics so that organizations like AAPM&R can focus on delivering top-notch content.”
SB follows these key strategies to achieve virtual event success:
Communicate Across Vendors and Know the Technology
From creating the run-of-show for livestreaming to managing Q&A sessions onsite, SB handled every technical detail of the event. As a Cadmium Managed Services provider, we acted as the link between Cadmium, AV production companies, and other vendors. We brought everyone together to ensure a first-rate experience for each attendee.
Maximize Revenue Potential
SB Expos & Events developed sponsorships tailored for the hybrid environment. We also trained the exhibits and sponsorship team to effectively market each hybrid exhibit and sponsorship option, boosting revenue and enhancing exhibitor engagement with the virtual audience.
Highlight Essential Content
SB collaborated with AAPM&R to identify the sessions most crucial for virtual attendees. We then showcased these sessions prominently on the event website to enhance clarity and accessibility.
“SB Expos & Events excels in delivering outstanding hybrid solutions, supported by a team of the most professional, creative, and technically skilled experts in the industry. They meticulously organize every detail, ask all the right questions, and demonstrate deep expertise with our platform, Cadmium.
Their commitment extends beyond planning and into execution, as they travel to the event to support all our livestream sessions. They assist with technical troubleshooting, provide staff training, and ensure that every technical aspect of our program is flawlessly executed.”
– Lissa V. Salvatierra, CMP, Director, Meetings, American Academy of Physical Medicine and Rehabilitation
THE RESULT
With SB Expos & Events’ direction, AAPM&R successfully hosted a hybrid convention that delivered rich educational and networking experiences for all attendees—whether they walked the show floor or engaged online. Drawing on extensive experience producing virtual events for associations, SB Expos & Events integrated virtual and in-person components to create a unified event experience.
Through strategic planning, technical precision, and unwavering focus on attendee engagement, SB Expos & Events transformed AAPM&R’s vision of a hybrid event into a resounding success story.
Read the full case study here!
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