National Hydropower Association presents two major events each year: Waterpower Week, an advocacy-focused event in Washington, D.C. and Clean Currents, a tradeshow attended by the waterpower industry’s most important players. SB Expos & Events is proud to support both events for NHA, a not-for-profit association dedicated exclusively to promoting the growth of clean, renewable hydropower and marine energy.
THE CHALLENGE
While providing full-service registration for NHA, SB identified an opportunity to improve the member experience while reducing staffing costs associated with check-in at Clean Currents.
THE STRATEGY
Setup
SB’s experts met with NHA in advance to determine the optimal hardware setup. We ordered and managed all equipment—from shipping and receiving to onsite installation—removing the logistical burden from NHA. Onsite, SB configured a dedicated network linking printers, iPads, and the router to NHA’s EdgeReg platform and provided ongoing technical support.
Registration Flow
SB ensured registration desk efficiency. Working with NHA, we determined the best counter layout, staffing, and traffic flow based on:
- Number of attendees.
- Arrival times, session times, and exhibit hall hours.
- What items needed to be handed out.
- Lessons learned with flow history from previous meetings.
Onsite Support
We shared this expertise at Clean Currents throughout the self-check-in and badging implementation. SB trained and managed all registration staff, overseeing the overall onsite registration area operations.
“We are so appreciative of SB for always thinking about how to improve our attendee experience. Their expertise with Cadmium made check-in fast, intuitive, and stress-free for both our team and our participants.”– Francesca B. lanco Hadjimichael, CMP, Director, Meetings and Events, National Hydropower Association
THE RESULTS
Clean Currents attendees enjoyed a seamless, professional check-in experience, while NHA was able to reduce overall costs. Cadmium’s self-check-in and badging system delivered a process that was:
- Touchless
- Fast
- Self-service; and
- Cost-effective, reducing the need for temporary or additional staff at registration.
SB ensured that the first moments of Clean Currents matched the quality and innovation attendees expect from NHA’s flagship event.
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SB delivers events that create non-dues revenue for our clients. We take care of everything—tradeshow sales, convention management, registration, lead retrieval, and tech support—so associations can focus on their missions.
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