At SB Expos & Events, we love associations — and that’s not just a catchphrase. We love what they stand for: community and professional development.
Our company, staff, and leadership walk the walk by participating in associations ourselves – as members, sponsors and volunteers. One of our core values is “expertise & certification,” and we help our staff gain new certifications so our association clients can benefit from our expertise.
Here’s an example:
SB is an active member of International Association of Exhibitions and Events (IAEE), and we have several staff members attend their annual exhibition each year. This year, we are sending five staff members to the IAEE Expo! Expo!
Why? Because we see the value of both our association membership and event attendance. We know that our own expertise is thereby strengthened.
Our CEO Jennifer Kerhin teaches for IAEE’s prestigious CEM courses and often speaks at industry events. Yet she is also in the process of getting certified as an IAEE CEM-Advanced Professional — because we believe the learning never ends, no matter your job title!
It’s a positive cycle:
Participate in associations ➡
Learn ➡
Gain expertise ➡
Get certified ➡
Apply this knowledge to help our association clients grow ➡
Repeat!
Jennifer Kerhin, CEO of SB Expos & Events, speaking at an industry event
Contact us to discuss how the SB team can elevate your association’s non-dues revenue, streamline your sales process, and manager your sponsors and exhibitors — all while embracing the power of ongoing learning and expertise.
We 💚 Associations | SB Expos & Events
