Associations that host large-scale events face the challenge of optimizing their operations and maximizing revenue — especially in a post-pandemic world where attendees often expect virtual options.
The Texas Library Association (TLA) encountered this challenge head-on and partnered with SB Expos & Events, an expert in non-dues revenue optimization for associations.
TLA, known for its successful annual conventions and tradeshows, needed innovative strategies to boost its tradeshow revenue and streamline operations. The SB team stepped in to transform TLA’s approach.
SB initiated a thorough analysis of TLA’s tradeshow setup, leading to several strategic recommendations:
- Creating a New Prospectus: SB used TLA attendee and membership data to craft a revitalized prospectus to attract potential exhibitors and sponsors.
- Separating Operations from Sales/Marketing: By separating sales and marketing tactics from its operations, TLA could operate more efficiently and streamline the sales process.
- Recommending a Priority Points System: The SB team created a fair system for exhibit space allocation that benefits both new and longstanding sponsors and exhibitors.
- Developing Creative Sponsorships: By adding options like booth traffic drivers, brand awareness, and exclusive access, TLA can expect an increase in sponsor involvement and satisfaction
With SB’s consulting and recommendations, TLA is set to increase its association’s revenue and exhibitor satisfaction.
For more details, read the full case study here!
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